Are You Missing Out on Sales?








How many sales opportunities might you be missing?  SKU proliferation and Intermodal Transportation have really put pressure on shipping and receiving operations.  Bluff has the solutions to help you close more sales in the last quarter of 2016.

Bluff’s value packed Steel Solutions (C, CR, SB &T) offer long lasting service, no maintenance, no energy costs and flexibility. There is a very broad range of end user target segments for these solutions. Be the solution provider to your existing customers and make sure they know you have the solutions that will help them manage pressures on their shipping and receiving operations. Look into your customer base and your area for opportunities in:

  • Aerospace
  • Healthcare
  • Agriculture
  • HVAC
  • Food Processing
  • Office Machines
  • Auto Parts
  • OEM
  • Bakery and Baking Distribution
  • Paper Industry
  • Building Materials
  • Retail Distribution
  • Cold Storage
  • Snack Food
  • Commercial Real Estate
  • Specialty Gases
  • Dairy
  • Terminals and Ports
  • Flooring
  • Third Party Logistics Providers
  • Garden Supply
  • Tire Retailers and Manufacturers
  • General Contractors
  • Wine and Liquor
  • Food Terminals/Wholesale Grocers
  • Universities
  • Welding Supply
  • Slab Handling/Distribution

Bluff’s Sales Support team stands ready to assist you in finding the best selection of product for all applications.  Call us today to schedule a webinar or for one of our Regional Sales Managers to work with your sales team on identifying the opportunities they are currently missing. We can help you generate more revenue.


Social Media Soup

There are so many choices for engagement, getting information, providing information, words, pictures, videos…Facebook, Twitter, Instagram, Pinterest, Vine, Periscope, Snapchat, Tumblr..What’s a marketing person to do?  How do we chose where to spend our time?
Every day brings something new. We find it fun & exciting here, but for most companies it can be exhausting and confusing.  In general, the latest thing all of these places value is engagement.  What does engagement mean?  Engagement in social media means people engaging with your content – a Facebook post, a Tweet or a Periscope Video.  When “they” see people viewing it, “they” show that content more.

We like you.  We really, really like you.

If you let us know you are posting we will like you and retweet, repost, re-everything you.  What that will mean is that more people are likely to see your information.  Here’s how to do it:
  1.  If you haven’t already, set up a business account on:
    1. Facebook
    2. Twitter
    3. Instagram (note:  you can only post from a smart phone)
    4. LinkedIn
    5. Periscope  (note:  sign up with your Twitter account & only from a smart phone)
  2. Like Bluff.  Click on each of these things and give us a “like”.  We might not know about your page.  Once you like us, we will like you and set up alerts to like and comment on your posts.
    1. Facebook
    2. Twitter
    3. Instagram
    4. LinkedIn
    5.  Periscope (if you link your Twitter account to this, you can have the option to bring those contacts to Periscope.  We use that option)
  3. Create Content.  Going to each of these sites to create content can take a lot of time.  There are tools like Hootsuite (we use this) and Buffer.  That can help – you post once, set up a time, and the tool does the rest for you.  In our next newsletter, we will talk about tips for content. We will watch and like your posts.  Alerts can be set up.  When we see you post we will do our best to like the posts. If we miss them just tag us  in the following ways:
    1. Facebook – in the comments section type Bluff Manufacturing.  Our name should pop up and it will tag us
    2. Twitter – in the tweet tag @bluffmfg or send us a message.  We should have alerts set up to see your content
    3. Instagram – send the image to us at BLUFFMANUFACTURING
    4. Periscope – send us a direct tweet to @bluffmfg and we will follow…
If you want support for products contact Sales Support at 800-433-2212.  If you’d like support with marketing, contact Amy at 817-546-8558 or email for a lifeline to discuss more.

Struggling with your website? Bluff can help.

Picture from 9/24 newsletter.

Many Ways Bluff Can Help You With Your Website

IF you are looking into updating or creating a website it can be a long and sometimes confusing process. Once your site is built or updated, a typical goal is to get more people there. Bluff can help.

Here at Bluff, we have tried to make the process of getting more information for your website easy as well as giving you tools to drive people to your site.

In general, people start their searches to a website through a search engine. The most popular search engine currently is Google. Even if people know the company’s website name (also called a URL) they go to Google, type in the Company name and click from there.
There is actually a whole, constantly changing, science to get your URL higher in that search list. It is called Search Engine Optimization or SEO for short.

SEO is always changing, there are some things that we can help you do to increase your “ranking” or how far you up you are on that search engine page. This is something that you can consider as you update/build your website and work to get more people there.
Updating/Creating Your Website & Getting More People There

The mantra you may be hearing about your website is provide Good, Relevant Content and Good, Engaging Images. Below lists Good Content and Good Images you can get from us:

Good content is important and challenging to create at times.

Product Information – When you post information about the products that you sell, add descriptions; this helps with SEO. You can get this from our website descriptions, or from our sell sheets found on this page

Blogs – You are welcome to use content from our website, our blog and our newsletter when you are selling our products. Please attribute it to us and that additional link to our website might also help with SEO. If there are articles you want help with let us know.

Video – Google is placing enhanced emphasis on video. When you are selling our products, feel free to embed our videos into your website. Again, please make sure you label it as from us.

Good Images. Product images are a great way to display what you provide to your customers. Make sure that you provide descriptions and “tags” of the pictures. If you are looking for Bluff pictures here are 3 options:
High Resolution Images- click here to access ours
Low Resolution Images – click here to access ours
Others? Can’t find what you need? Send us an email– we might have that particular image that we haven’t posted yet.

MHEDA Topic #2: Secret Tech Weapons

Another great session was given by Beth Ziesenis, of Your Nerdy Best Friend. She presented an amazing number of easy to use (many free!) tools to make your work easier.
Some of the relevant, free tools we learned about and are now using are:
  • Trying to create easy & cool looking product videos? Grab a few pictures and try Animoto
  • Too many passwords to remember? Try LastPass
  • Are you a road warrior? Try Waze – Crowdsourced GPS. The best part – very accurate identification of local law enforcement – not that any of us ever drive above the speed limit.
  • Buried in spam? Try Unroll me – it will help you automatically unsubscribe from emails (of course, not ours!)
  • Looking to add pretty pictures behind quotes you want to share? Try Quozio (that is how we made the headline)
There were many more cool apps and tech “weapons”. We have a whole list – reach out to Cindy at cindyh@bluffmanufacturing or 817-546-8590 if you want the complete rundown.
Source:  Beth Ziesenis, Your Nerdy Best Friend

MHEDA Topic #1 Selling Value in the New Economy

This MHEDA 2015 Annual Convention session was on presented by Ryan Estis, the former Chief Strategy Officer of McCann Worldgroup advertising agency.
In his hour and 15 minute presentation he discussed 5 key topics on how to sell in the Era of the Customer:
  1. Embrace continuous learning
  2. Brand the customer experience
    • Create a process to execute consistently
  3. Think like a Marketer
    • Are your customers referring you?
    • How do your customers find you?
  4. Be a culture champion
    • Your company culture is reflective on how your leaders lead
  5. Have a TAN plan (Take Action Now)
    • What is your desired outcome?
    • What needs to change?
    • What are your immediate next steps?
    • What 3 commitments can you make in the next 30 days?
    • How are you going to measure progress toward the desired outcome?
    • What will be different when you cross the finish line? How will that feel?
He recommended 2 key books – “Think & Grow Rich” by Napoleon Hill and “The Richest Man in Babylon” by George S. Clason

If you were there, what were your take-aways? If you weren’t there, feel free to contact us to discuss what we learned and how you can apply it to your business.
 Source:  Ryan Estis, Turning Ideas Into Action